Ensuring Long-Term Growth: The Strategic Imperative to Rethink Business Portfolios 

A company typically faces two major strategic challenges. If it is experiencing slow growth (less than 5% per annum), the priority is to accelerate growth to a sustainable rate of 8% to 10% per year. Conversely, if it is already growing at 10% to 15% annually, the challenge lies in sustaining this momentum over the next 5 to 10 years while avoiding a slide into stagnation. In the latter case, proactively anticipating market shifts and rethinking the business portfolio becomes essential.

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