Anuar Heberlein is the founder of Strategia Partners Seattle and has ~20 years of experience in strategy and management consulting.
Prior to joining Strategia Partners in 2023, Anuar founded STRATYGIKA Consulting in 2019, a strategy consulting boutique focused on Go To Market strategies.
He brings a deep understanding of the technology space, mainly serving global players in the software industry, assisting C-suite executives in launching new products and services, envisioning pricing strategies, developing marketing and sales plans and improving the lifetime value of customers and client profitability.
Leveraging this expertise, Anuar has also assisted Venture Capital and Private Equity groups with engagements throughout the Mergers and Acquisitions (M&A) lifecycle. From screening acquisition targets or conducting due diligence to assisting transactions or materializing synergies by successfully implementing post-merger integrations (PMI).
Before founding STRATYGIKA, Anuar worked for Second City Capital, a North American Private Equity Group, and as a consultant for Bain & Company. He holds an MBA from INSEAD (France) and a BS in Economy from ITAM (Mexico).