Full Potential Plan & Must-Win Battles
Growing through unleashing the full potential of the Company for 3 to 4 years and through focusing & implementing key Must-Win Battles
What are the 10 Must-Win Battles to focus on with a consensus among Senior Management on actions, resources, impact, responsibilities and timing?
We assist in defining key Must-Win Battles to implement a successful growth strategy; in creating a consensus among Senior Management in selecting the 10 most impactful Must-Win Battles; in defining the key actions to be implemented to make the Must-Win Battles happen; in defining the resources and the impact of the actions; in defining a follow-up and monitoring process; in creating a consensus between actions, resources, operational & financial impact.
End results are: 10 key Must-Win Battles; consistent actions, resources and impact to make it happen; follow-up and monitoring process.
Monetization strategy
Growing through monetizing products and services using the right models at the right price
What is an ideal monetization model for products or services? How to price it?
We assist clients in building insightful quantitative and qualitative marketing research to determine optimal monetization models and pricing levels across market segments; in employing the same rigorous approach to build a full understanding of customer-level costs and revenues; in optimizing profitability across operations and drive sustainable market-beating results by using the three main levers: Pricing models; Lifetime Value of Customers; Customer Acquisition.
End results are:
Pricing Models: selection of the right monetization models; setting of the right price levels; capitalizing on the strategic power of pricing to connect it to their business goals and the market’s competitive dynamics for optimized margin management.
Lifetime Value of Customers: understanding of the financial value of each customer segment by analyzing their sales and customer data to understand current customer lifetime value (LTV); identification of the total amount of revenue a potential client will generate; definition of actionable insights to increase customer loyalty and maximize the value of each customer segment; decisions optimization on how to acquire and retain those customers.
Customer Acquisition: identification of all costs, the obvious and the hidden, involved in attracting customers; definition of profitability of new revenue-generating customers; decisions optimization on how to acquire new customers.
Marketing & Channel management strategy
Growing through superior Marketing & Channel management
What are the right Marketing & Sales channels for your products or services? How to optimize customer acquisition and retention?
We assist in achieving organic and consistent growth by ensuring that customers are the cornerstone of the company’s strategy. We focus on three main pillars:
Demand generation: combination of analytics, deep customer insights, and a trial-and-error approach; definition of the right message to customers; establishment of agile processes to continuously test and adapt, to guarantee a successful and continuous demand generation strategy.
Sales process definition: definition of sales excellence; optimization of sales force; definition of appropriate digital skills, technologies, and systems required to succeed; use of these tools to dynamically identify and prioritize the most valuable accounts, territories, and channel segments, and to drive sustainable sales growth across traditional and digital marketplaces.
Customer onboarding: crafting of every element of the customer experience to generate optimal interactions at every touchpoint of the customer acquisition funnel and to ensure the company earns the trust of customers from the very first interaction; deep understanding of customer needs; definition of thorough and flexible processes for welcoming customers; thorough evaluation of internal capabilities to optimize the customer onboarding journey, key driver for loyalty and retention.
Organization for Growth & Company heartbeat
Growing through defining and implementing a growth-oriented organization and operating modes
How to change the organization and operating modes to transform it to a growth levers: Top of the House organization, governance, operating modes and key processes? What routines must drive company beat?
Key expertise: Management Principles; Organization framing; Consensus building; Deployment Roadmap
We assist in making a diagnosis on the current organization and operating modes; in defining the priorities for the organization; in defining management principles; in defining organization options; in selecting the adapted option depending on the priorities, the nature of the business, people and history; in reviewing the operating modes; in defining key cycles, routines and governance; in quantifying resources; in defining the implementation roadmap.
End results are: organization chart; key processes; governance; routines and committees; critical path and roadmap.
