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Speed, magnitude and strategy

Today, more than ever, the success of a strategy depends fundamentally on its speed and magnitude, not simply on its direction

Today, more than ever, the success of a strategy depends fundamentally on its speed and magnitude, not simply on its direction. A posteriori analysis of company or project failures shows that the direction was generally right, but the speed was insufficient. This leads to the conclusion: “We had the right strategy, but we failed”. This is incorrect.

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