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Equipment markets in motion

There is almost no part of the traditional business model of an equipment manufacturer which is not undergoing significant changes: this comes with strong challenges, but also opportunities

Leaders in equipment markets are facing strong challenges, but also opportunities. There is almost no part of the traditional business model of an equipment manufacturer which is not undergoing significant changes. These changes are happening simultaneously, which increases the complexity for leadership, risks for investors and difficulties for defining a differentiating and successful strategy.

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