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New sources for Growth

Western companies have been facing challenges to growth in their mature home markets: they need to find new sources for growth

For some time now, Western companies have been facing challenges to growth in their mature home markets. With the opening of global markets in the 1990s and the attendant acceleration of growth in emerging markets, niche players in equipment markets were successful in developing competitive global offerings, while leading Western brands in premium and luxury goods found themselves well-positioned in markets with rising wealth.

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